Ten Tips To Incorporate Into Your Wellness Program Campaign

Posted By: Margaret Stockley | Published on : March 5th, 2019

At the heart of every wellness program is communication. All announcements, notices, emails, reports, speeches, and publications reflect the wellness program whenever updates and information are delivered. Communicating your wellness program is therefore a blend of marketing and information and involves three aspects:

  • Conveying the broader message, values, and purpose of the wellness program
  • Disseminating details of interventions and wellness program updates
  • Building brand awareness and acceptance of the wellness program

Depending on the size of your organization, the communications role may be done by one or more team members. First, decide within the wellness team who is responsible for disseminating ALL communications to employees (and families if they are to be included too). Then factor in the type of communications, frequency, and format etc. that you want to use. Additionally, determine what information the stakeholders require and how and when they want to receive it.

Communications Management Plan

Facilitating effective communication is multi-faceted and everyone’s time is valuable, therefore a Communications Management Plan will need to be created and its details shared with the team members and executive management.

Seek out areas to involve employees during the launch of a program and during the developmental stages. Speculation will most likely take place regarding what a wellness program means, what the impact is, who is involved and why. It is important to fend off conjecture and set the wellness program on a good foundation so that the anticipation about the impending launch is positive.

What are you doing to communicate your wellness program with employees? The first level of communication is the announcement of support for the wellness program by the executive sponsor. Communication affects both how employees (and management) perceive the efficacy of the program and its relevancy to the individual.

To keep announcements fresh and interesting, mold the frequency of communication and the best fit for the company culture around different formats.

Incorporate the following ten tips into your wellness program campaign:

  1. Vary the method of communication and communicate, communicate, communicate!
  2. Utilize your company’s intranet for website, newsletters, information pages on wellness, benefits, and employee success stories.
  3. Follow or create appropriate in-house policies and guidelines for incorporating the use of social media, twitter, corporate newsletter, and your company’s intranet.
  4. Ensure there are NO surprises. Stakeholders must be kept up-to-date on the progression of the wellness program, and this means providing the positive and any negative feedback.
  5. Communication materials should be personalized to the wellness program brand and integrate the information gathered from HR regarding demographics, language, and age and gender of the employees that the communication is directed towards.
  6. Promotion requires clear marketing and communication of the message as well as the events.
  7. Establish guidelines on the sharing of information, testimonials, success stories, placing posters in high-traffic areas, posting of e-information, and Q&A.
  8. Be knowledgeable about data security and carefully file all information and correspondence.
  9. Establish multiple communication offerings for employees including shift-workers or off-site employees.
  10. Determine the preferred method of communication for C-Suite, such as email, dashboards, or excel spreadsheets. Know what and how the information will be communicated and to whom.

Communication has multiple facets and ameliorates engagement barriers by providing awareness, teaching managers about the importance of empowering employees to participate, and helping to initiate personal changes.

Regular updates will inform employees about what will be happening, provide opportunities to demonstrate appreciation for their assistance, and confirm the anticipated launch date.

Variety is important too. Seasonal events, for example, will affect the program design due to holidays, vacations, or whether it is summer or winter.

Remember, at the heart of every wellness program is communication and a program consistently needs fresh publicity and reminders.

 

Margaret Stockley is the CEO of the Aspire2 Wellness Group and the founder of the Professional Organization For Wellness Certification (POWCERT) providing workplace wellness programs and training to help companies increase employee engagement and reduce costs. With over 25 years in healthcare and wellness education, she is the author of “Transforming Workplace Wellness”, and co-author of “Inner Knowledge” and the CD “Multi-Sensory Meditation”.

For further information on POWCERT certification or workplace wellness programs contact info@powcert.com

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